Creative Portfolio - Midas Thump %

Creative Copy

Case Studies

Satire / Humour

The way to someone’s heart is through their stomach, apparently. Yet, to get someone’s attention, head for their funny bone.

Humour underpins our work. Most notably with sites like:

"What better way to spend our final decrepit years than by unleashing a lifelong alter-ego? Live out that secret dream; awaken that repressed fantasy from the belly of true desire. Where would our imagination take us?"

"The most overt health conscious are often reformed addicts, emerging from the pits of excess, charging straight past normality into the high-grounds of purity"

"Untethered to budget or availability, discovering new music requires little research or footwork. Unfolding worlds appear with every click, concentric circles multiply our musical wingspan as Spotify suggests, recommends and gently nudges us further into her womb"

Fashion

We’re cool… having worked on projects with labels such as, Scotts Menswear, New Balance, Uni Hill, L’Oréal and Ciencia – as well as fashion platforms like Dazed & Confused, The Sabotage Times and VICE.

"CeeLo Green doesn’t follow, or lead. He’s neither subscribing, nor copying. He’s pulling hard on imagination’s psychedelic pipe, then actualising his hallucinations, even if it means spraying himself gold and looking like an X-Men reject."

"Concentric circles of irony revolve so fast that no one knows the tongue-in-cheek fashion move from the authentic one."

"The Bagster has been swelling out of the underground this year, with designers like Raf Simons, Public School, Michael Kors, Stella McCartney and Original Fake leading the movement"

"As a brand, Fred Perry has experienced a turbulent trajectory. Beginning in the late 1940’s, its timeline witnesses humble tennis-wear, to stylish street clothing, to Brit pop uniform, to yobbish football terrace attire"

Food

We have great experience in the food world, producing content for brands, restaurants and platforms.

"Not only will you experience great food, but you’ll be making an ethical purchase, lining decent pockets, rather than some fat corporation that peddles chemically imbued poison"

"It felt wrong to disturb such delicate architecture, such meticulous food planning"

"Our beloved curry will be messed with, bastardised, renamed, trampled over and monetised - the culinary equivalent of Uluru"

"Perhaps that’s why they have a teleportation booth; to construct killer eateries, then transmit them telekinetically to a different location"

"A very bold dish that doesn’t so much as tiptoe around the palette as instigate a fully fledged bar brawl"

Music

Music is one of our passions. We’ve written for artists, major publications and apps such as NME, Mixmag, Beatport, Spotify, iDJ, VICE, Magnectic and Ibiza Voice.

"St Paul’s and DJ Hell are two bastions of different worlds. One a religious institution, the other a highly decorated DJ. They have no commonality; no overarching business, no overlapping remits, no shared interests"

"In tandem with dance music as a whole, the White Isle is oblivious to the media's seasonal eulogy – Ibiza has been proclaimed dead more times than Fidel Castro – and remains the powerhouse in club tourism"

"Gaming has become a lucrative channel for music artists. As licensing revenue dries up in the traditional avenues everyone from James Brown to Photek have pimped out their music to games. Companies hire industry experts to scout music"

"Pigeonholing the Sleaford Mods is difficult - post punk rhythms collide with hip hop riffs are fused with front man Jason Williamson’s comedic and angst riddled delivery that makes a unique ride"

Scripting

We script TVC’s and digital ads.

Get In Touch

Click Here