Native Copy
Case Studies
Scotts Menswear
Scotts Menswear is an iconic British fashion label appealing to young males. We partnered with London’s Sabotage Times Agency to build native content into a culture microsite, with edgy and irreverent stories that appealed to their customer demographic. We embedded retail links within the content that ushered readers into the main site.
The Scotts Menswear branded site has been a huge success, attracting over 200k social followers.
Amiga / VICE
The video gaming world wanted to celebrate the legendary Amiga Games Console, with a special compilation of original gaming music by first-gen composer Allister Brimble.
We devised biographical articles about Allister and his ascent from a provincial nobody to gaming superstar. Steering away from being blatantly promotional, we rather told his story, created intrigue and ultimately led readers to discover the product for themselves.
An article was placed in VICE following the Kickstarter campaign. Traffic to the project spiked during the articles shelf-life, with sales peaking over the following weeks.
StyleCrawler
StyleCrawler wanted to create a platform to unearth emerging global trends and attract native advertisers. The tone was humorous and satirical, blurring the lines between retail and entertainment. We wove actual retail products into the content, wrapped in the same language. These native adverts stepped beyond the usual cookie-cut format, creating a refreshing angle that clients pushed across their social platforms.
