VICE / Amiga

: Concept
: Words

Native Content

The video gaming world wanted to celebrate the legendary Amiga Games Console, with a special compilation of original gaming music by first-generation composer Allister Brimble.

We devised biographical articles about Allister describing his ascent from a provincial nobody to a gaming superstar. Steering away from being blatantly promotional, we told his story and created intrigue, which ultimately led readers to discover the product for themselves. 

An article was placed in VICE following the Kickstarter campaign. Traffic spiked during the article’s shelf-life, with sales peaking over the following weeks.

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